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Business and Marketing (CTE, AAF-M, Sr.LA, DS)

A fee may be required in these courses

Accounting 1 | Course #8300 | Credits (CTE, AAF-M) | Grades 10-12 | Credits .5
This course focuses on the importance and need for accurate financial records, both in the world of business as well as in personal lives. Students will learn accounting as it relates to careers in the field of finance. They will know accounting terminology (assets, liabilities, expenses, revenue, capital, debit, credit, posting, journalizing, etc.). Skills will include a knowledge of the accounting cycle, entering transactions in journals, posting to ledgers, compiling end-of-period worksheets, adjusting and closing entries, statements and reports, and completing banking activities. Students will be introduced to computerized accounting. Participation in the FBLA youth leadership organization may be an integral part of this course.  

Accounting 2 | Course #8301 | Credits (CTE, AAF-M) | Grades 10-12 | Credits .5
Recommended Prerequisite: Accounting 1
This course develops advanced skills and builds upon those learned in Accounting I. Additional skills include dealing with uncollectible accounts, calculating depreciation on assets, interpreting financial information, calculating notes and interest, payroll systems and special journals. Students will continue to use computerized accounting. Participation in the FBLA youth leadership organization may be an integral part of this course.  

Business Communications 1 | Course #8305 | Credits (CTE, Sr.LA) | Grades 11, 12 | Credits .5
This course will teach students to communicate in a clear, courteous, concise, and correct manner on both personal and professional levels. Competency will be developed in oral, written, social, technological, employment, and organizational communication. Listening skills will be incorporated throughout the semester. The overriding goal is to provide students with a solid communication base so they are able to function effectively in any course of study and in our global society. This course may satisfy the English Language Arts requirement for seniors and may be taught by a Business or Agricultural Education Teacher.  Participation in the FBLA or FFA youth leadership organization may be an integral part of this course.  

Business Communications 2 | Course #8319 | Credits (CTE, Sr.LA) | Grades 11, 12 | Credits .5
Recommended Prerequisite: Business Communications 1
This advanced course will build upon the skills acquired in Business Communications I. Students will focus on additional methods of constructive communication skills. Competency will be developed in oral, written, social, technological, employment, and organizational communication with listening skills incorporated throughout the semester. The goal is to provide students with a practical, proficient portfolio consisting of a resume, job application, and an oral presentation. Students will complete the course with a greater understanding of the impact of technology. Composition of business memos, reports, and other written communications will provide practical applications and training in proper sentence structure, correct grammar usage, and formatting principles. This course may be taught by a Business or Agricultural Education Teacher. Participation in the FBLA or FFA youth leadership organization may be an integral part of this course.  

Business Law | Course #8306 | Credits (CTE) | Grades 10-12 | Credits .5
In this course students will gain an understanding of the law as it currently relates to them and the implications of the law in their future lives as well as the lives of their families and friends. The course will include an understanding of the court system at the local, state, and national levels. Students will gain an understanding of contract law, their rights and responsibilities as citizens, legal implications of financial transactions, employment and agency relationships, and regulations governing different types of business organizations. Participation in the FBLA youth leadership organization may be an integral part of this course.  

Business Management | Course #8308 | Credits (CTE) | Grades 10-12 | Credits .5
This course seeks to develop sound management skills in students, as management plays a role in any future employment opportunity. Students are able to analyze, synthesize, and evaluate data from the other functional areas of business (e.g., marketing, finance, accounting, and production) as well as focus on managing one's time and the time and talents of others. Effective management requires decision-making abilities, long-range planning knowledge, human relations expertise, and motivational skills. Students learn leadership skills and are able to select appropriate management styles. Finally, students are taught current technological applications and the effect international trade has on management style and decisions.
Participation in the FBLA youth leadership organization may be an integral part of this course.  

Business Office Specialist | Course #8316 | Credits (DS, CTE) | Grades 10-12 | Credits .5
This course applies advanced concepts and principles using word-processing, spreadsheets, databases and electronic presentation software. Students will integrate applications learned. 

Customer Service | Course #8353 | Credits (CTE) | Grades 10-12 | Credits .5
Developing customer satisfaction and loyalty is the focus of the Customer Service course.  The students will gain an understanding of the skills, attitudes, and thinking patterns needed to win customer satisfaction and loyalty.  Learn and refine tasks necessary for success in the service industry.  Work with local businesses and prepare for job opportunities.  Develop service strategies, refine service skills, and gain experience to calmly aid customers in decision making.  Students taking marketing classes should have the opportunity to participate in a related CTSO organization.

Digital Business Applications | Course #8309 | Credits (DS, CTE) | Grades 10-12 | Credits .5
This course is designed to prepare students with the knowledge and skills to be an asset to the collaborative, global, and innovative business world of today and tomorrow.  Concepts include the overall digital experience, digital communications with audio and video, and the exploration of career choices.  This course also provides an understanding of business concepts and professional development in today’s global office.  Participation in the FBLA youth leadership organization may be an integral part of this course.

Digital Marketing | Course #8355 | Credits (CTE) | Grades 10-12 | Credits .5
This course provides the student with an understanding of basic marketing principles and training for entry-level job positions in the exciting, constantly changing service fields of advertising and display. Competing successfully as a specialist requires competency in human relations, communications, selling, management, mathematics, and budgeting. One should also understand the appropriate and productive use of display space, television, radio, newspaper, and other media. Specific training helps the student to create, produce, and accurately evaluate the efficiency of the various props, exhibits, and advertising strategies. Participation in the DECA youth organization may be an integral part of this course.

Entrepreneurship | Course #8326 | Credits (CTE) | Grades 10-12 | Credits .5
This course is designed to allow students to explore their personal entrepreneurial potential and business opportunities. Students will gain an understanding of the nature of small businesses as they develop a business plan, analyze financial records, deal with risk management, identify legal issues and government regulations that affect small businesses. This class may include Junior Achievement activities. Participation in the FBLA youth leadership organization may be an integral part of this course.  

Economics | Course #8327 | Credits (CTE) | Grades 10-12 | Credits .5
8328 Non-CTE Teacher
This course will provide students with a greater understanding of basic economic concepts as they learn about the important interrelationships in today's world economy, the relationship of money and banking, and the government's role in the economic system. This class may include Junior Achievement activities. Participation in the FBLA youth leadership organization may be an integral part of this course.  

Event Planning and Management | Course #8363 | Credits (CTE) | Grades 10-12 | Credits .5
The Event Planning and Management course is designed for students interested in learning about this multi-billion dollar industry. Students are introduced to many facets of event planning including: site selection, budgeting, promotion, and catering. Students will organize, plan and evaluate various meetings and events. Examples include, but not limited to conferences, sporting events, weddings and workshops. 

Hospitality and Tourism | Course #8361 | Credits (CTE) | Grades 10-12 | Credits .5
This course provides the student with an understanding of one of the largest industries in the world. Specific applications include the evolution of the tourism industry, destination geography, airlines, international travel, car rentals, travel by rail, cruising, hospitality industry, tours, and marketing & sales. Students taking marketing classes should have the opportunity to participate in the DECA Organization (student marketing leadership organization). DECA related activities and curriculum can be used as an approved part of all marketing classes.

Leadership Principles | Course #8358 | Credits (CTE) | Grades 10-12 | Credits .5
This class will teach how to be an “effective” leader.  Concepts of goal setting, motivation, team building, time management, conflict resolution and much more are addressed. This course can be taught by a Business or Agricultural Education Teacher Participation in the DECA and/or FFA youth organization may be an integral part of this course.

Marketing 1 | Course #8350 | Credits (CTE) | Grades 10-12 | Credits .5
This is an introductory course which will teach concepts of entry-level marketing strategies in business. The instruction is activity oriented and includes marketing and business fundamentals, selling, financing, product/service planning, information management, purchasing, distribution, pricing, promotion, risk management, career development, economics, communications, human relations, marketing math, and marketing operations. Participation in the DECA youth organization may be an integral part of this course.

Marketing 2 | Course #8351 | Credits (CTE) | Grades 11, 12 | Credits .5
Recommended Prerequisite: Marketing 1
This is an in-depth course for the career-minded student with emphasis in the following areas: marketing and business fundamentals, business management, information management, human relations, product/service planning, finance, distribution, purchasing, pricing, promotion, and selling. Participation in the DECA youth organization may be an integral part of this course.

Real Estate | Course #8325 | Credits (CTE) | Grades 10-12 | Credits .5
Students will be introduced to real estate basics that include the scope of the real estate business, usage of land, land description, ownership, contracts, deeds, mortgages, title search and closes, liens, financing sources, the appraisal process, investments in real estate, and the sales and marketing process. Students will broach real estate marketing and sales through ethics, human, employee, and customer relations, use of product knowledge, and the use of advertising and the media. Exposure to real estate terminology, forms, and contracts is an integral part of this class.

Retailing /School Store | Course #8354 | Credits (CTE) | Grades 10-12 | Credits .5/1.0
This course will prepare individuals to operate businesses that sell, rent, or lease goods and services. This course will provide activity-oriented training in buying, storing, pricing, advertising, display, selling, financing, and other activities necessary for successful business operations. Participation in the DECA youth organization may be an integral part of this course.   

Sports and Entertainment Marketing | Course #8365 | Credits CTE) | Grades 10-12 | Credits .5
This course is primarily designed for the student who wants to become a Marketing Sports Director at a college or a private sports franchise. An introduction on how to sell advertising, how to properly display signs, how to coordinate speakers and activities during athletic contests, the organization of concession stands, and the promotion of the overall sporting activity. Participation in the DECA youth organization may be an integral part of this course.


LEGEND (Credit)

A = Fine Arts
AAF-M = Applied, Advanced Foundation Math
AAF-S = Applied, Advanced Foundation Science
BS = Biological Science
CS = Chemistry Science
DS = Digital Studies
CTE = Career and Technical Education
E = Electives
ES = Earth Science
F = Financial Literacy
WG = World Geography
HE = Health Education

ILA = Individual Lifetime Activities
ELA = English Language Arts
FL = Fitness for Life
M = Mathematics
PS = Physical Science
PST = Participation Skills & Techniques
Sr. ELA= Senior English Language Arts
S = Foundation/Core Science
WH = World History
USH = US History
USGC = US Government & Citizenship

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